Actor and singer Shruti Haasan has collaborated with international fashion brand ONLY for its latest fashion campaign, ‘The ONLY Fit’, bringing together her distinctive personal style and the brand’s contemporary approach to fashion. The collaboration puts denim in the spotlight, with Shruti showcasing a range of looks that bring together concert-inspired aesthetics, Y2K influences and effortless styling.
Known for her individualistic fashion choices and her inclination towards experimenting with different styles, Shruti brings her personality to the campaign. The visuals capture her in a series of statement-making denim looks, reflecting a blend of edgy fashion and youthful energy. From a faded blue denim jacket featuring embellished shoulder detailing, paired with a white fringed crop top and wide-leg jeans, to accessories that add to the overall rock-inspired aesthetic, the looks bring out a distinct concert-ready vibe.
Titled ‘The ONLY Fit’, the campaign celebrates denim as more than just an everyday wardrobe essential, highlighting its versatility and ability to adapt to different personal styles. With an emphasis on statement jackets, relaxed silhouettes and versatile denim pieces, the collection explores how everyday fashion can be styled to create distinctive looks.
Shruti’s association with ONLY brings together two identities that share an appreciation for individuality and self-expression. Her personal style, which often moves between edgy, unconventional and contemporary fashion, complements the campaign’s focus on experimenting with denim and making everyday dressing more expressive.
The campaign is being showcased across ONLY’s digital platforms, with the collection available through the brand’s stores, website and app.
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