As the Covid-19 pandemic has begun to show some signs of recovery, a quirky and funny new music video captures our experiences of surviving the global lockdown perfectly. Filmmaker Abhishek Sharma, who has directed films like Tere Bin Laden, Parmanu, The Zoya Factor and Suraj Pe Mangal Bhari, has produced ’When It’s All Over’, a music video by singer-lyricist Ramzing.
Directors Ritesh Varma and Aniruddha Khanwilkar have directed the catchy song and Aniruddha has also acted in this video. Right from over-eating, to living alone and dreaming of super parties with friends once the lockdown ends, this video will connect with young people across India.
Abhishek Sharma says, “The Covid-19 era that began in 2020 reminded me of 9/11 in many ways. The world as we knew it changed suddenly with this pandemic. When I heard this fantastic song by Ramzing, it was like a call to arms! I had to bring it out in the world. I loved the positive spin to the pandemic, as it talks about hope and it does so in a funny way. It’s a musical narrative that dreams about going back to normalcy. We had limited budgets, but my directors, Ani and Ritesh, and their team worked very hard to give it a million-dollar look. I’m really happy to present their labour of love to the world.”
Ramzing, who has composed, sung and written the track, says,” A few months into the pandemic, we were all getting tired of the lockdown, the social distancing, the masks, and all that. I asked my son, Siddharth, ‘What are you going to do when this pandemic is over?’ He said, ‘I will take off this mask and throw it in the can. I’m going to party when there’s no more quarantine ban!’ That was the inspiration, and that night I wrote the rest of the song.”
For the director duo, Ritesh and Aniruddha, a chance to recreate pandemic life with humour was inspiring. “We felt that this was a perfect opportunity to create never-before-seen visuals that were unique yet relatable for our audiences. Also, it goes without saying that none of this would have been possible without the constant support of our amazing producer Abhishek Sharma, who showed immense faith in our vision and backed us all the way,” says Ritesh.
Aniruddha, who has also performed in this video, adds, “I got super excited when I got to know that I will be the one who will be acting in it because being a Michael Jackson fan since as long as I can remember, I always wanted to be a part of a music video where I get to dance, look into the camera and take a quick spin.”
Ms. Soumya Vajpayee
Senior Entertainment & Lifestyle Journalist
