Ahead of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 the twenty Formula 1
drivers had the chance to test their skills in fully drivable and team bespoke LEGO® big build
cars that replaced the usual drivers parade truck. Each team had its own custom car in their
own colours and liveries and drove the 5.4km track in front of all the fans ahead of the race.
The incredible vehicles are based on the LEGO F1 Speed Champions range unveiled late last
year and were designed to celebrate Formula 1 and the LEGO Group’s ongoing, multi-year
partnership. This special event in Miami was the first of many memorable moments for families
at races this year.
The cars were created by a skilled team of 26 designers, engineers and LEGO builders, over
22,000 hours, in the LEGO Group’s Kladno factory, located in the Czech Republic. At a near 1:1 in
scale with Formula 1 cars, each big build is made of nearly 400,000 LEGO bricks, weighing
1,000kg and capable of reaching speeds of 20 km/h, all while capturing the intricate and unique
details of a Formula 1 car, including everything from sponsor logos to authentic Pirelli tyres.
Emily Prazer, Chief Commercial Officer at Formula 1, said:
“As a sport synonymous with innovation and pushing boundaries, it was amazing to see
another first for our sport as the big builds made their way around the track in the hands of the
best drivers in the world. Our partnership with the LEGO Group enables us to inject a lot of fun
into the Grand Prix experience and engage new audiences, and we can’t wait to see what else
we can dream up together.”
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Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said:
“At the LEGO Group, we are constantly striving to push the boundaries of what is possible. This
latest challenge is a true testament to that, marking an extraordinary collaboration between the
LEGO Group, Formula 1 and its 10 teams. We know that drivable big builds have an unparalleled
ability to evoke excitement amongst fans and are delighted to see the reaction unveiling 10 at
the same time has brought. We hope these unique creations reinforce that with imagination
and a LEGO brick in-hand; creativity has limitless possibilities.”
Following the conclusion of the Miami event, all 10 LEGO big builds are now embarking on a
global tour with appearances at future races. For more information, fans can visit
LEGO.com/F1.
Images can be downloaded here for media use after the drivers’ parade.
ENDS
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition,
as well as the world’s most popular annual sporting series. Formula One World Championship
Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One
World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ:
FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1
logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP,
GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV,
a Formula 1 company. All rights reserved.
About The LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the
power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and
fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund,
Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg
Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company
headquartered in Billund. Its products are now sold in more than 120 countries.
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