The Ministries of Culture & Tourism, Government of India, along with Red Fort’s ‘Monument Mitra,’ Dalmia Bharat Limited, rounded off one of the world’s greatest cultural extravaganzas – Red Fort Festival – Bharat Bhagya Vidhata – on Sunday, April 3rd, that witnessed a massive footfall of more than 1,50,000 visitors over a period of 10 days, at the iconic 17th century monument.
The closing ceremony received an overwhelming response from visitors and was helmed by Mr. Piyush Goyal, Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, Government of India along with Monument Mitra, Dalmia Bharat Limited’s Managing Director, Mr. Puneet Dalmia.
“‘Red Fort Festival – Bharat Bhagya Vidhata’ has set a very high standard, globally, with its unique showcase of our nation’s rich culture and heritage. Indeed, it has proven to be an incredible experience for over 1,50,000 visitors,” said Mr. Piyush Goyal, Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, Government of India. “Even more commendable are the opportunities that the festival created, post-COVID, which is testimony to how we are collaboratively moving towards a ‘New India.’ I hope that corporates such as Red Fort’s Monument Mitra, Dalmia Bharat Limited, will join us as we strengthen our focus on the welfare of our people without losing sight of our glorious legacies.”
Red Fort Festival – Bharat Bhagya Vidhata is India’s first large-scale cultural event, conceptualized as part of the Government of India’s “Azadi Ka Amrit Mahotsav” initiative to celebrate the 75 glorious years of India’s independence. As a result of its rising popularity, the festival will now be an annual event, while its grandeur projection – Mathrubhumi – will be a permanent fixture at the Red Fort!
“We’ve come a long way from being bestowed the honour of being Red Fort’s Monument Mitra, to conceptualising and making our path breaking initiative ‘Red Fort Festival – Bharat Bhagya Vidhata’ a resounding success,” said Mr. Puneet Dalmia, Managing Director, Dalmia Bharat Limited. “We are grateful to the Government of India for giving us this opportunity to share our rich cultural history and heritage on a world stage such as the Red Fort and to enable the sustenance for our communities by creating job opportunities at the fest. We will continue to serve our country in the best way possible.”
With an aim to amplify India’s rich cultural prowess, Monument Mitra, Dalmia Bharat Limited is hosting a spectacular light and sound show this summer at the Red Fort. Additionally, the monument’s visitor center will also see an exclusive launch.
Red Fort Festival – Bharat Bhagya Vidhata marked the beginning of a cultural revolution in the country that saw state-of-the-art experiences such as “Matrubhumi” – a Projection Mapping Show, YATRA – A 360° immersive experience and the Bharat Gaurav Exhibition instil a sense of patriotism and pride among visitors. The Satrangi Art, Craft and Textile Bazaar, delicious fares from across India at Khau Gali, Khelgaon and Khel Manch hosted by Emcee Bharat Jain were instant hits while Rang Manch saw some the country’s leading artistes performing live to packed audiences.
Dalmia Bharat Limited has been selected as a ‘Monument Mitra’ to adopt and develop tourist amenities at the nation’s iconic 17th-century heritage site, Red Fort by the Ministry of Tourism in close collaboration with the Ministry of Culture and Archaeological Survey of India (ASI). As part of the government’s “Adopt a Heritage Project,” the company has been bestowed with the responsibility to provide excellent tourist facilities at the Red Fort to make the monument tourist-friendly, enhance its tourist potential and cultural importance in a planned and phased manner. Dalmia Bharat will also look after the operations and maintenance of the adopted site for a period of five years subject to review at any time. The project, that was launched by the Hon’ble President of India on 27th Sept, 2017 on the occasion of World Tourism Day, will see Monument Mitra – Dalmia Bharat, focus on active industry participation to ensure a sustainable model formulation for the Red Fort by developing a world-class tourist facilitation cum interpretation center Souvenir shop, Cafeteria, ease of access for tourists, signage cleanliness, providing basic amenities that include drinking water and public convenience etc.
