Uttar Pradesh Tourism has successfully concluded its participation at IFTM Top Resa 2025, the International & French Travel Market, where the state’s stall emerged as one of the most vibrant and engaging attractions at the Paris Expo Porte de Versailles.
The Uttar Pradesh pavilion was formally inaugurated by Naveen Kumar, Counsellor (Economic & Commercial Wing) / Head of Chancery at the Embassy of India in Paris. The stall welcomed several international dignitaries, travel trade leaders and tourism professionals, who expressed keen interest in exploring partnerships with Uttar Pradesh.
The centrepiece of the pavilion was Perfume Tourism from Kannauj, widely admired by international visitors. Live demonstrations of the centuries-old ‘deg-bhapka’ technique of natural fragrance-making fascinated audiences, positioning Kannauj as India’s perfume capital and a unique experiential offering for global travellers.
Ecotourism, Taj Mahal and Spiritual Circuits
Equally captivating was the focus on Ecotourism and heritage, with the Taj Mahal, Lucknow’s Nawabi legacy and Bundelkhand forts presented as enduring symbols of India’s grandeur. Spiritual circuits — Ayodhya, Mathura-Vrindavan, Prayagraj, Varanasi and the Buddhist Circuit — showcased Uttar Pradesh’s unmatched depth in sacred journeys, reinforcing the state’s image as the heart of India’s spiritual tourism.
The pavilion came alive with cultural dance performances including Kathak, Kajri and Dedhiya, which drew enthusiastic crowds and created memorable moments. In parallel, the stall hosted B2B meetings with leading global travel operators and hoteliers, opening avenues for future collaborations and business opportunities in heritage, pilgrimage, ecotourism and luxury travel segments.
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Ms. Soumya Vajpayee, Senior Entertainment & Lifestyle Journalist |
