The worlds of style and speed just collided in the most fashionable way. ZILO, India’s fastest-growing fashion-tech platform, has announced a partnership with Anaita Shroff Adajania, country’s most respected and trend-setting voices in fashion, who also comeson board as an equity partner. The stylist loved by the stars is now extending her celebrated eye for fashion to ZILO users, transforming everyday dressing with expert-led curation.
In her new role, Anaita will bring her creative vision to ZILOthrough exclusive, shoppable edits and trend-led collections, from festive and workwear capsules to seasonal trend drops. Each edit will be personally curated by Anaita, paired with ZILO’s commitment to effortless access, delivered to your door in 60 minutes.
Anaita will work closely with ZILO to curate weekly edits,introduce new brands, and bring a steady pipeline of fresh, wearable style to the platform, ensuring that her signatureaesthetic becomes an effortless part of ZILO’s customer’sdaily wardrobe. These edits are designed as a day-to-day product experience, making her styling accessible for every moment, from occasions to everyday wear, allowingconsumers to shop the entire look, try it conveniently at home, and keep what they love.
Bhavik Jhaveri, Co-founder & CIO of ZILO, shared, “We built ZILO to change how India shops fashion: fast, intuitive, and inspiring. Anaita coming on board as an equity partner strengthens that vision. Her creative expertise and belief in the platform will help us make fashion not only faster but also smarter and more expressive.”
Padmakumar Pal, Co-founder & CEO of ZILO, added, “Partnering with Anaita is a defining moment in ZILO’s journey. She represents the pinnacle of fashion authority in India, and her ability to translate trends into meaningful, wearable style is unmatched. Her decision to invest in ZILO reflects a shared belief in the future of fashion commerce. With her partnership, we’re not just curating fashion, we’recreating a new way for people to experience it.”
On the partnership, Anaita Shroff Adajania added,“Theway people engage with fashion is changing, and I wanted to back a platform that’s shaping that future. That’s why partnering with ZILO felt so natural. Investing in theplatform allows me to take the world of high fashion, something usually reserved for shoots, sets, and celebritiesand translate it into shoppable, wearable edits for everyone.ZILO’s vision of delivering curated, ready-to-wear looks in minutes aligns perfectly with how I see the future of style: fast, personal, and deeply expressive.”
ZILO, known for delivering premium brands to customers in under 60 minutes, is now reimagining what fashion discovery can look like, merging curation, creativity, and convenience.With Anaita’s distinct touch, users will have the opportunity to shop her take
on key fashion moments, whether that’s finding the perfect festive look or updating their workwear with effortless chic.
With this collaboration, ZILO becomes more than a quick-commerce platform, it becomes a destination for discovery, where creativity meets convenience and India’s love for fashion finds a faster, more expressive way to shine.
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