Mumbai: In a candid moment of nostalgia, Sonu Tyagi, the dynamic founder of Approach Entertainment, Approach Communications, and Go Spiritual India, shared a vivid memory of his first cinema experience. The film that etched an everlasting impression on his young mind was the Bollywood classic ‘Charas,’ starring the legendary Dharmendra and Hema Malini, directed by the renowned Ramanand Sagar.
Recounting the experience exclusively with Bollywood & Entertainment Newswire, Approach Bollywood, Tyagi revealed that he watched ‘Charas’ while skipping school in the 8th standard. The venue for this unforgettable escapade was Muradnagar Priya Cinema, a small town near his village in Western UP, district Ghaziabad, a place that holds a special place in his heart.
Despite his first outing in cinema as a 6-year-old kid watching ‘Naam,’ directed by Mahesh Bhatt and starring Sanjay Dutt and Kumar Gaurav, featuring the famous song by Pankaj Udhas ‘Chitthi Aayi Hai,’ he was too young to make much of the story. However, it was ‘Charas’ that truly ignited Tyagi’s passion for the entertainment industry. This iconic film, known for its gripping storyline and stellar performances, left a lasting impression on him.
Reflecting on this experience, Tyagi said, “Watching ‘Charas’ was a turning point in my life. The magic of cinema and the powerful performances by Dharmendra and Hema Malini captivated me and set the foundation for my future endeavors in the entertainment world. It was an innocent rebellion that led me to discover my true calling.”
Today, Sonu Tyagi stands as a visionary in the entertainment industry, with his ventures making significant impacts across various sectors. Approach Entertainment, an award-winning celebrity management and film production company, is a testament to his dedication and innovative approach. Under his leadership, the company has carved a niche in managing high-profile celebrities, producing captivating films, and executing memorable events. Over the years, he has worked with Amitabh Bachchan, Katrina Kaif, Govinda, Bhagyashree, Jackie Shroff, Tanushree Dutta, Bobby Deol, among others, for endorsements, events, and films.
Approach Communications, another brainchild of Tyagi, excels in PR and integrated communications. The agency is known for its strategic communication plans, media relations, and brand management, serving a diverse clientele across industries. Tyagi’s expertise and forward-thinking strategies have propelled Approach Communications to the forefront of the industry, earning it a reputation for excellence and reliability.
In addition to his accomplishments in the entertainment and communications sectors, Tyagi’s commitment to promoting spiritual awareness and philanthropy led to the establishment of Go Spiritual India. This not-for-profit organization works tirelessly to foster spiritual awareness, promote mental health, wellness, and support social causes. Go Spiritual India also delves into spiritual tourism, events, and media, providing a holistic approach to spirituality and well-being.
The organization recently launched the Go Spiritual India News Magazine and is set to unveil a Web TV/OTT platform, further expanding its reach and influence. Through these initiatives, Tyagi aims to create a platform that not only entertains but also enlightens and inspires individuals to lead a balanced and fulfilling life.
Tyagi’s journey from an 8th standard student skipping school to watch a movie, to becoming a leading figure in the entertainment and spiritual sectors, is truly inspirational. His story serves as a testament to the profound impact that a single film can have on shaping one’s future aspirations and career path. His ventures, driven by passion and vision, continue to make significant contributions to their respective fields, reflecting Tyagi’s unwavering dedication to his craft and his mission to make a difference in the world.
Sonu Tyagi has a rich academic background with a graduation in psychology and postgraduate courses in advertising management, journalism, and filmmaking. He honed his skills by working with leading advertising agencies and media houses across India before launching Approach Communications and Approach Entertainment.
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