ShemarooMe’s Bollywood Premiere celebrates 100 weeks, with World Digital Premiere of its 100th movie ‘Lockdown to Unlock’

OTT platform ShemarooMe has brought the excitement of the Friday release to its audiences across 150 countries with Bollywood Premiere, an offering that showcases World Digital Premieres of critically acclaimed high quality Bollywood movies every week. This Friday, August 6, 2021, sees the 100th movie to have its World Digital Premiere, and fans of unconventional yet entertaining movies will be able to enjoy “Lockdown to Unlock” as ShemarooMe’s Bollywood Premiere celebrates a century. With a loyal fan following looking forward to a new film every Friday, Bollywood Premiere has won hearts since its launch in September 2019, garnering good engagement and traction amongst audiences.

The movies showcased as part of ShemarooMe’s Bollywood Premiere are specially curated by a team of experts keeping in mind the preferences and entertainment needs of the consumers. Some of the Bollywood movies that were highly appreciated and loved by the audiences during their World Digital Premiere on ShemarooMe includes One Day: Justice Delivered, Paharganj, Door Ke Darshan, SP Chauhan: A Struggling Man, Ekkees Tareekh – Shubh Muhurat, Gone Kesh, Amma Ki Boli, Albert Pinto Ko Gussa Kyun Aata Hai?, Sharmaji Ki Lag Gayi, and My Client’s Wife among others.

The 100th film to have its World Digital Premiere this Friday is “Lockdown to Unlock” written and directed by actor-comedian, Sunil Pal will also be playing the lead role in the film. The other star cast includes Ganesh Acharya, Vijay Patkar, and Bigg Boss 2 winner Ashutosh Kaushik among others.

Hiren Gada, CEO, Shemaroo Entertainment, said, “The 100th World Digital Premiere is a milestone to be celebrated! ShemarooMe prides itself on consistently delivering on its commitment of releasing one Bollywood film every week despite the challenges faced due to the pandemic. The overwhelming response that ‘Bollywood Premiere’ has received across geographies is a testimony of our consistent ability to meet the entertainment needs of our audiences. We look forward to bringing more such premieres in the coming months to keep loyal fans entertained with the best of Bollywood movies that they would otherwise not get an opportunity to watch!”