In a powerful intersection of fashion, legacy, and modern storytelling, Johnnie Walker united creative trailblazers Olivier Rousteing and Priyanka Chopra Jonas for fashion’s most awaited night.
Wearing a custom Balmain look inspired by the classic tailoring and sharp silhouettes of the mid-1900s, Priyanka Chopra Jonas brought Olivier Rousteing’s vision to life — a tribute to the heritage of the House of Balmain, reimagined for 2025.
“It’s so special to get to wear a custom design by Olivier and it’s a privilege to be considered one of his muses,” said Priyanka Chopra Jonas. “Johnnie Walker helped bring tonight’s collaboration to life, which is a celebration of Olivier’s accomplishments and the indelible mark he has made on the fashion world.”
Speaking about the inspiration behind the evening, Olivier Rousteing shared,
“For this important night we are not only celebrating fashion, but we are also celebrating history and building new moments together. Priyanka is one of the most iconic women who has always pushed for empowerment, strength and hope. More than a friend, she has always supported my vision, my art and the legacy of the House. Bringing a piece of Mr Pierre Balmain from 1953, reworked in 2025 with my own DNA, connects past, present and future.”
He added, “I also see this in the beautiful journey of Johnnie Walker which has brought us together – a story of incredible heritage and legacy but also looking up to the future and the next generation.”
With over two centuries of history, Johnnie Walker has long been a symbol of progress, reinvention, and bold steps forward. As a brand that champions cultural changemakers and global voices, this collaboration reflects its enduring commitment to celebrating those who push boundaries and walk with purpose.
Whether in the world of whisky or in fashion, Johnnie Walker continues to stride forward — inspiring generations to Keep Walking.
Diageo India is among India’s leading beverage alcohol (alcobev) companies with an outstanding portfolio of premium brands. A subsidiary of Diageo Plc., it is listed in India on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) as United Spirits Limited (USL).
Headquartered in Bengaluru, Diageo India has one of the largest manufacturing footprints in alcobev with 36 facilities across India. It manufactures, sells and distributes Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India, bringing together global expertise and local pride to deliver innovative, world-class products and experiences to consumers. With a strong focus on driving a positive impact on society, Diageo India has been working on collective action to improve livelihoods, championing Grain to Glass sustainability, responsible consumption and nurturing the alcobev ecosystem, to contribute to India’s growth agenda.
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