‘What Jhumka’ singer Jonita Gandhi may be renowned for her chart buster film songs, but she’s set to take 2024 by the collar and redefine her artist persona. She is on the verge of releasing and revealing her never-heard-before sound, led by a single with the incredibly talented Pakistani-American artist Ali Sethi. This unprecedented union is set to be a pivotal moment for South Asians everywhere, and this unique project between two powerhouses is already rumored to be the precedent for taking South Asian culture and music to the world.
The collaboration, featured in Jonita’s debut solo EP, “Love Like That,” not only transcends musical boundaries but also symbolizes unity through the universal language of music. Jonita’s mesmerizing vocals, known for their multilingual and multigenre virtuosity, blend seamlessly with Ali Sethi’s soulful and evocative style, creating a playful fusion that promises to resonate with audiences globally. The song is a collision of many worlds and the Internet is buzzing with excitement for the announcement of this Indo-Canadian – Pakistani-American collaboration!
Jonita expressed her excitement about the upcoming release, saying, “ I’ve always wanted to work with Ali Sethi! This collaboration is more than just a song; it’s a journey through cultures, history, and emotion. We’ve poured our hearts into this, and it feels fresh and unlike anything we’ve heard before.”
“Jonita is a pioneer and is doing something bold, exciting and fresh,” Ali says about the new release. “We live in the world of contemporary music and pop culture and we’re building those bridges that welcomes and embraces multiple identities.”
‘Love Like That’ is the perfect marriage of ‘East’ and ‘West’, ushering in a new style of South Asian music that is all at once both radical and rooted, both old-world and urgent, and truly cross cultural in nature.
The song, and EP, are both produced by Latin Grammy-nominated Producer Juan Ariza whose musical flavours, nuances and soul align perfectly with that of Jonita. To add to the highly talented and accomplished team, the tracks were mixed by Grammy award-winning Mixing Engineer Jesse Ray Ernster who has mixed for Doja Cat, Burna Boy and Kanye West to name a few.
Brace yourselves as the highly awaited track ‘Love Like That’, a collaboration between Jonita and Ali Sethi, is all set to hit the airwaves on 12 January 2024.
