Leading D2C beauty and wellness brand WOW Skin Science in their on-going endeavour of bringing consumers closer to nature through innovative products in the personal care and wellness space has announced youth icon-superstar Kartik Aaryan and gorgeous actress Rashmika Mandanna as the new face of WOW Hair care range.
Excited to be working with the brand, actor Kartik Aaryan said, “Personally, I’m a strong believer and advocate of natural products and hence the proposition of WOW Skin Science really resonated with me. I am really thrilled to be associated with the brand and be a part of its journey because as an actor I think of the audiences first, this brand does the same – puts people first.”
Actor Rashmika Mandanna spoke about her association with WOW Skin Science, “I am excited to be a part of the WOW family. The brand is known to be chemical free, nature inspired and most importantly, Eco-friendly – a philosophy that is very close to my heart. I’m excited to work with a brand like WOW Skin Science, which makes haircare a truly WOW experience!’’
Since its inception, WOW Skin Science has launched innovative natural products backed by science that helps in making skincare and healthcare safe, chemical-free, and eco-friendly at the same time. In the past two years, the brand has brought on board eminent celebrities to be part of the brand family and promote multiple product ranges, from Kareena Kapoor Khan endorsing the Apple Cider Vinegar Drink to Bhumi Pednekar leading the skincare range.
Manish Chowdhary, Co-founder, WOW Skin Science spoke about the collaboration, “As a brand that is deeply rooted in the philosophy of nature, we ensure that the partners we work with spread out our narrative and resonate with our vision. Hence, Kartik and Rashmika made complete sense. Both have an incredible line of work, champion the right causes and are loved by people across age groups, especially gen Z. We’re really excited to have them onboard!”
Body Cupid Pvt. Ltd is a personal care and wellness company that takes pride in crafting products made with natural and nourishing ingredients. The brand’s passion lies in delivering innovative products, keeping customers at the centre of everything. The products are manufactured and packaged in a state-of-the-art facility set in the Himalayan valleys to preserve maximum potency and efficacy of natural ingredients. The company presently has three brands – WOW Skin Science, WOW Life Science and Body Cupid. The company has over 500 products across personal care & health supplement categories. Body Cupid Pvt Ltd actively promotes sustainable living through their green initiatives and continued conversations in bringing the community closer to nature and environment, pledging to ship 1 crore seeds to customers and together driving a green and clean future. Body Cupid Pvt Ltd is backed by leading Private Equity firm ChrysCapital and Singapore’s Sovereign Wealth Fund – GIC.
