Mumbai, July 2, 2024: Ampverse DMI launched the highly anticipated second season of its innovative gaming talent hunt, “College Rivals.” The season 2 campaign redefined as “Rivalry Reloaded,” will rollout nationwide campaigns, engaging gaming and entertainment audiences along with targeted esports enthusiasts, thereby enhancing opportunities for aspiring students from across the country to pursue careers not only in India’s esports industry but also in fields encompassing music, pop culture, and comedy.
Season 2 introduces offline esports competitions in colleges to expand and engage with audiences at a much deeper level backed with on ground activation leg partnering with over 50 colleges across 22 cities nationwide. While any college student Pan India can register to compete starting July 4th, 5 pm. The innovative Gaming Truck will embark on its nationwide tour starting July 15, offering diverse entertainment experiences tailored for college students including opportunities to become college ambassadors, purchase exclusive College Rivals merchandise and other interesting initiatives in a groundbreaking gaming format never seen before in India.
The esports community will have the chance to compete in three gaming titles—BGMI, Valorant, and EA FC 24—over an eight-month period. The winners from monthly qualifiers will compete in a grand finale for the ultimate battle and a prize pool of up to ₹50,00,000. The Finale winner also gets an exclusive contract opportunity to join the country’s prestigious and top Gaming Organization and compete at the pro levels.
“College Rivals Reloaded embodies a transformative approach that extends beyond traditional esports competition. It’s a meticulously crafted entertainment experience designed specifically for the Indian college audience. Drawing from the success of the College Rival IP in the first year and bolstered by support shown by brands and communities alike. The second edition is poised to redefine standards, open new horizons, and set the stage for impactful innovations and game-changing advancements,” remarked Ashwin Haryani, Country Head of Ampverse DMI, India.
Season 1, saw an extraordinary level of viewer engagement, attracting over 105 million viewers,+ 20+ live streams and 80+ broadcast hours on 11 gaming and esports channels. Moreover, it saw 1,00,000 college students participating pan India achieving notable milestones. Season 2 aims to exceed these accomplishments significantly by combining thrilling competitions, mentorships, and appearances from top influencers at colleges, enhancing on-the-ground activations and competitions for an even more exhilarating experience.
Sumedha Mahajan, Head of Marketing at Ampverse DMI, India expressed her enthusiasm for the strategic evolution of College Rivals, emphasizing, “It’s more than just esports; it’s about cultivating a vibrant ecosystem that integrates gaming with educational and career pathways. Through initiatives like the College Ambassadors, On Ground Gaming Competitions, the Gaming Truck encompassing 22 cities and 50+ colleges to foster gaming communities, we aim to set a new standard for inclusivity , accessibility and scale in the Indian gaming landscape. Our objective is to leverage these engagements as a platform for college students nationwide to participate, compete, and drive transformative advancements in India’s gaming and entertainment sector.”
College Rivals’ Season 2 adopts a holistic approach to foster inclusivity and engagement, providing gaming and entertainment enthusiasts nationwide with the chance to participate in events hosted at their nearest cities and colleges.
Registrations Live Link :https://bit.ly/CRPRLaunch01
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