Change is inevitable and constant. Instead of letting it run over us, we can take it in stride and make something good out of it. And BiE, which stands for Beauty in Everything, a leading clean skincare brand, has embraced this philosophy to the core. With time, our skin changes, and BiE helps counter that with its concept of ‘modern metamorphosis,’ or positive change. Besides, the brand helps people set realistic goals that can be achieved through a proper skincare regimen. And now that Mother’s Day is around the corner, make the most of it by making your mom feel on top of the world with BiE’s impeccable skincare products. Besides its regular ones, the brand has some new launches lined up for this month that are definitely worth your time.
Founded by former Miss India Queenie Singh and celebrity dermatologist Dr. Dinyar Workingboxwalla, BiE has been successful in formulating products that deliver what they promise. Backed by Dr. Dinyar’s 50 years of experience, BiE has gained a 360-degree understanding of the most efficacious ingredients and is driven by a relentless passion for bringing the safest skincare to the beauty industry. BiE is an excellent testament to his brilliant holistic and detail-oriented approach that has helped him establish a loyal yet reputed client base, including some big names such as Jacqueline Fernandez, Lara Dutta, Kim Sharma, and more.
“As a clean beauty brand, we never compromise on the quality of the product. We justify our higher-than-average price point by taking into account the R&D that goes into every new product launch, whether that is the knowledge and expertise of Dinyar or the new-age, rarely known actives we add into our formulations. At every step, from manufacturing to packaging to delivery, we aim to use green practises that keep the environment protected and reduce our carbon footprint,” says Queenie Singh.
BiE is cautious about the fact that its products shouldn’t harm the skin or the environment. You won’t find chemicals such as silicones, phthalates, sulphates, parabens, etc. that are known for being harsh on the skin as they leach away the goodness from it. Furthermore, these products are universal in nature, suitable for all skin types, gender-inclusive, pregnancy-safe, and effective on people over 18 years of age.
In honour of Mother’s Day, BiE has the Superpower Eternal Youth Cream, which is their oldest formulation and bestselling skin-regenerating cream. It contains 14+ actives to help with skin barrier repair, while the hand-pressed almond oil, stem cells, and squalane contained in it help reverse the signs of ageing and deliver baby-soft skin. The name ‘Superpower’ denotes the celebration of supermoms and their superpowers. BiE recognises the abilities every mom possesses and what exactly they are capable of. It is through her superpowers that she makes a house a home. While recognising this, BiE wants to ensure that every mother devotes some time for herself and follows a self-care routine.
The brand has a plethora of products ranging from cleansers, face wash, moisturisers, face oil, serums, and more. All of these are cruelty-free, non-toxic, non-comedogenic, and come in eco-friendly packaging. Some of their best-selling products include the O2WOW! Oxygenating and Firming Mask, which tackles hyperpigmentation, improves blood circulation, and increases collagen production; the Eyefinity all-in-one under eye gel, which reduces dark circles and fine lines, depuffs the eyes, and enhances skin elasticity; and the Plumped! Plumping Serum, which replenishes the skin barrier, reduces discolouration, enhances the biosynthesis of collagen, and makes the skin look healthier.
Recently, the brand launched India’s first natural-base sunscreen formulated without silicones and oxybenzone, which are rare in sunscreens currently available in the Indian market. Sundaze SPF 35 PA+++ is a broad-spectrum UVA/UVB sunscreen that contains niacinamide, green tea, and berry complexes that not only shield the skin from sun damage but also prevent signs of premature ageing, lighten dark spots, and improve the texture of acne marks. Besides, the brand had also launched two sheet masks: Party and After Party Sheet Masks, which are meant to be used before and after a party. The Party Sheet Mask contains hyaluronic acid, peptides, and ceramides to brighten and hydrate skin to give that coveted pre-party glow, while the After Party Sheet Mask, containing caffeine, oxygen boosters, and peptides, soothes and re-energises the skin after a long night out. These can be used at any point in the day, whenever you want.
The brand is now looking forward to expanding into the body care category and will be launching a body wash, body scrub, and body lotion in two indulgent varieties: Peach Sunrise and Vanilla Sorbet. Peach Sunrise Body Wash is formulated with a zingy burst of vitamin C and a whole lot of love for your skin. It will help retain moisture and instantly revive dull skin. The Peach Sunrise Body Scrub is formulated with the sugar molecule trehalose and cellulose beads that will gently deep cleanse your skin and reduce dark spots, blemishes, and cellulite, while the Peach Sunrise Body Lotion has a tantalisingly sweet aroma and an emulsion-free base formulated with the goodness of niacinamide, aloe vera, and sunflower oil to ensure that the skin remains hydrated for 72 hours in just one use.
As for the Vanilla Sorbet range, the Vanilla Sorbet Body Wash, which is a dreamy, dessert-scented body wash, contains skin-loving key ingredients like antioxidant vanilla, glycerin, and aloe vera that hydrate, cleanse, retain moisture, and are safe enough to be used by kids. The Vanilla Sorbet Body Scrub is a scintillating, gel-based body scrub developed with glycerin, antioxidant vanilla, and 3 sizes of cellulose beads to deliver the gentlest exfoliation experience, while the Vanilla Sorbet Body Lotion fights dryness, pollution damage, textured skin, and signs of ageing with the help of the hyaluronic acid and aloe vera extract in it.
What more magical products are in the pipeline? BiE will also be launching its first acne-targeting product, called the Calm Your Zits anti-acne gel. This transparent gel fights active and recurring acne using antioxidant-loaded tea tree extract, niacinamide, Japanese root extract, and natural prebiotics.
In order to help its customers with their specific skin needs, BiE conducts regular video consultations that recommend skincare routines that are specially tailored for them. This is exactly what makes BiE stand out among its competitors in the skincare industry.
It’s never too late to give your skin the much-needed love and care that it deserves with BiE’s amazing range of clean beauty products. We’re sure that once you start using them, you’ll never get enough of them!
