The Eli Ali Project is a global collaborative initiative between acclaimed Israeli artist Eliezer Botzer and legendary Indian singer Lucky Ali which has evoked awe and fascination, right from the start. After the success of their previous two video singles On My Way and Amaraya, the Eli Ali Project returns with their third audio single Virtuality.
The powerful melody is accompanied by a cinematic and thought-provoking mixed-media music video which was shot in Ukraine amidst the ongoing war. While the previous tracks have featured Hindi/Urdu and Hebrew lyrics alongside English, Virtuality has been sung entirely in English. The mid-tempo world music number has a great blend of Israeli and Indian, ethnic as well as modern sensibilities. The song talks about the importance of staying grounded and finding the light within while the world is on the brink of a ‘technological pandemic’ digital overdose and addiction along with the risks of AI.
