EatFit, India’s largest healthy food platforms housed under Curefoods and HRX, India’s first homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment, proudly introduces a groundbreaking addition to its repertoire – the HRX Cafe, strategically located in Palladium, Lower Parel, Mumbai. At the highly anticipated inauguration today, a big crowd gathered to witness the unveiling of the HRX Cafe, poised to revolutionize healthy eating in the city.
Post this opening, the HRX brand envisions taking the footprints of the HRX Cafe to a wider audience. The Mumbai store’s inauguration marks the commencement of a mission to establish HRX Cafes in various locations by the year’s end. This expansion mirrors the brand’s dedication to nurturing a community of health-conscious individuals seeking nourishment and good nutrition in every meal.
Ankit Nagori, Founder of Curefoods, echoed the sentiment, stating, “I am thrilled to collaboratively introduce HRX by EatFit Cafe in Phoenix Palladium, Mumbai. This partnership between Curefoods and HRX represents a fusion of fitness, wellness, and culinary excellence, reflecting our commitment to providing a holistic experience for our community. At HRX Cafe, we aim to nourish both body and soul, bringing together the energy of fitness with the delight of great food. It’s a step towards redefining wellness, and we can’t wait to share this exciting journey with everyone in Mumbai.”
Afsar Zaidi, CEO at HRX expressed his excitement, stating, “I am thrilled to introduce the HRX Café, an extension of the HRX brand’s philosophy. It’s more than just food; it’s a movement to empower people with choices that align with their fitness aspirations and goals. The HRX Cafe is a testimony to our commitment to supporting everyday athletes in becoming the best version of themselves.”
The HRX Cafe offers a wholesome experience that seamlessly combines taste and nutrition. With an enticing menu featuring high-protein breakfast items, customizable salads, super bowls, and wholesome grab-and-go snacks, the cafe caters to health-conscious individuals and everyday athletes alike. Emphasizing protein-rich offerings, the cafe strives to inspire and support individuals in maintaining a balanced and active lifestyle.
The unique aspect of the HRX Cafe lies in its commitment to incorporating various millets into the recipes, with a focus on Quinoa, Millet, and Black Rice, the Café offers its patrons to make conscious dietary choices and one which is aligned with their fitness goals. As the HRX Cafe embarks on its journey, it aspires to be a culinary destination for those seeking clean and wholesome nutrition in their daily eating routines.
EatFit is one of India’s largest healthy food platforms housed under Curefoods – a leading Indian cloud kitchen player. The company serves a wide range of bold & fun food options while retaining the honest, clean, and healthy aspect that EatFit has been known for since 2017. EatFit currently operates 100 cloud kitchens. Headed by Ankit Nagori, co-founder of Curefit, EatFit aims to expand the reach and acceptance of healthy food across the nation. At its core, the company is all about making healthy food fun, delicious and honestly Indian. In 2020, EatFit was hived off as a separate entity from Curefit. Since then, it has been operating under the umbrella of Curefoods, to capitalise on India’s growing cloud kitchen segment.
HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible. An example of a successful ‘Make in India’ story, HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands.
