On being crowned world’s No. 1 DJ, David Guetta performs his biggest ever set in the sky
During the virtual presentation of DJ Mag’s Top 100 DJs Awards, David Guetta was proclaimed the number 1 DJ in the world. The award show, which normally takes place during the Amsterdam Dance Event, was moved to a digital-only performance due to the COVID-19 pandemic.
Unable to perform to a crowd in Amsterdam, DJ Mag found a new way of bringing the celebrated French DJ to his fans around the world through augmented reality. His fans can groove to his set through a unique collaboration between DJ Mag and Snapchat.
Snapchatters who point their phones at the sky can see the French DJ bigger than ever, performing a unique set above them, by way of augmented reality through the Snap Camera. Almost 1.3 million people voted for who they thought was the best DJ in the world with many watching the online awards show tonight.
David Guetta said, “I can’t believe I’ve been crowned No. 1 for the second time, and it feels even more special this time. It’s been a very weird year for all of us, but I’m glad we’ve been able to bring some love and joy into these dark times. It’s initiatives like these that make me proud to be a part of this industry. Despite being confined in our homes, we’ve managed to make people dance worldwide.”
Normally, the annual results are announced during AMF, the largest event during Amsterdam Dance Event. This augmented reality experience in the sky is a first and a creative solution to still celebrate David Guetta’s achievement, even in times when an offline event is not possible.
Ms. Soumya Vajpayee
Senior Entertainment & Lifestyle Journalist
