“Time and again, sports have always been a great tool for creating global positive social change. The idea is to use sports as a tool to address various issues of society as it is highly essential. It is sports only that unites the people of different socioeconomic & cultural backgrounds” *says Deepak Chauhan*, Brand Ambassador of Road Safety World Series. After a smashing success of season 2 of Road Safety World Series, Deepak Chauhan, Founder of Starconnect Group India congratulates & expresses his gratitude to each & every person who was involved in the tournament.
*Deepak Chauhan* has been a valuable asset in leading a global social transformation. His association in the second season of Road Safety World Series T20 cricket league influenced people’s outlook towards their behavior on the roads, with the aim of creating road safety awareness around the globe via a blend of sports and entertainment elements.
“We realized that in order to institutionalize a belief or culture, we should employ & bring two of the most watched & worshiped industries- cricket & entertainment together to serve our purpose. The biggest names from the cricket industry supported & played for the cause and as a result, we all took one big and important step toward a better and safer world” *says Deepak*
The aim of the Road Safety World Series is to drive social change in the country and change people’s outlook towards road safety. As cricket is the most followed sport in the country and cricketers are looked upon as idols by many, this League will work as an ideal platform to influence and change people’s mindset toward their behavior on the roads.
