The 78th edition of the prestigious Cannes Film Festival began on May 13, once again turning the spotlight on the picturesque French Riviera. Known for premiering some of the most influential films in history, Cannes has traditionally been regarded as the pinnacle of cinematic achievement. It’s a dream for many actors to walk the iconic red carpet—not just for the glamour, but for the opportunity to be part of a legacy that celebrates the finest in global cinema. However, in recent years, the festival has increasingly drawn attention not for the films it showcases, but for the fashion spectacle that unfolds on the red carpet. This shift has prompted several actors and cinema lovers to question whether Cannes is losing its original identity. Muskaan Agarwal, known for her appearance in House Arrest, is one such voice who has shared her strong and candid opinion on the current state of the festival. “Cannes was earlier about selective people—true artists, filmmakers, actors, people who were making meaningful contributions to the craft of cinema,” Muskaan says. “There was a sense of exclusivity and respect associated with the red carpet. But now, with social media and the rise of influencer culture, almost anyone can go to Cannes. The whole essence of what it stood for has been diluted.” She points to the viral presence of influencers such as Nancy Tyagi—whose DIY fashion journey to Cannes made headlines—as an example of the changing dynamics. “While I do acknowledge the effort and creativity that someone like Nancy Tyagi brings to the table, we cannot ignore the fact that the spotlight is being taken away from filmmakers and actors whose work the festival was meant to showcase. Today, it’s more about who wore what than who made what,” Muskaan adds. According to the actress, this reflects a larger trend in the entertainment industry, where merit often takes a backseat. “In today’s time, real artists are not given that much value. It’s the undeserving people who are getting more visibility and importance. The people who put their heart and soul into acting, direction, storytelling—they’re getting lost in the noise of viral content and flashy appearances,” she laments. Muskaan believes that while fashion and red carpet moments are a part of the Cannes tradition, they should not dominate the narrative. “The red carpet should be a celebration of the artists behind the stories—not just a platform for content creators to make reels and trend for a day. We need to ask ourselves, are we still honoring cinema at Cannes, or has it become a spectacle for clicks and likes?” Her views resonate with many in the industry who feel the festival has become more of a photo opportunity than a true celebration of cinema. While Cannes continues to premiere critically acclaimed films and attract top directors from around the world, the cultural conversation around it often centers on fashion, influencers, and Instagram-worthy moments.
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