Budweiser, an Anheuser-Busch InBev (AB InBev) global brand, has collaborated with four of the country’s most loved trailblazers for the latest leg of the FIFA 2022 campaign. Kissnuka, Siddhant Chaturvedi, Masaba Gupta and Santanu Hazarika come together to celebrate the shared passion and spirit of Budweiser and football with a war cry that unites people across borders– “The World Is Yours To Take”. Sharing their journey to the top like never before, the celebrities dive into the trials and tribulations they faced, the triumphs they rejoiced, and the immense anticipation experienced before any big moment – just like a football player does as he makes his way from the tunnel to the field.
This comes after the brand’s recent collaboration with the football luminaries – Lionel Messi, Neymar Jr. and Raheem Sterling, for unveiling their FIFA World Cup campaign’s hero film capturing the stories of these modern-day legends and inspiring millions across the globe. The #YoursToTake hero film, which encourages people to go for greatness by tackling curveballs and overcoming fears, was followed by the launch of the first-ever official FIFA 2022 anthem that featured Grammy-winning rapper Lil’ Baby.
Echoing the sentiment of “The World Is Yours To Take” this phase of the campaign highlights the unique, distinct journey of each of the four artists, but one thing unites them all- conquering their aspirations despite the lows of stardom. Budweiser has collaborated with these change makers and culture shapers to inspire its consumers to take a leap of faith and pursue their passion relentlessly to realize their dreams.
On the campaign, Vineet Sharma, VP Marketing – South Asia, AB InBev, said, “With over 35 years of collaboration with FIFA, Budweiser continues to create high energy consumer moments and conversations that shape the cultural fabric of the country. Through this campaign, The World Is Yours To Take, we want to engage with consumers, celebrate the greatness of the sport and the determination, courage it takes to achieve success. We have collaborated with four phenomenal stars – Kissnuka, Siddhant Chaturvedi, Masaba Gupta and Santanu Hazarika, who inspire millions, through their journeys, to follow their dreams despite the challenges that may come their way.”
Reinventing her path, KissNuka AKA Anushka Manchanda said, “The beginning of a new journey is marked by a mix of feelings – anticipation, excitement, but most importantly – Drive. #TheWorldIsYoursToTake is a campaign that inspires us to tune out the world and place complete trust in our dreams, work hard to hone our skills, be our true unabashed selves, and go for greatness. Collaborating with Budweiser has been a phenomenal experience, it’s a brand that taps into the roots of culture and music and gives a platform to the homegrown voices of India.”
The four ambassadors were also given the opportunity to watch the game live in Doha and cheer for their favourite teams. Check out Budweiser India’s social media handles to see what the ambassadors were up to in Doha!
