India’s leading music sensation Shaan has teamed up with EEG Talent / X3 Ent & Media to release a ground breaking global music collaboration featuring artistes from around the world.
This collaboration comes about as the brainchild of Nick Rajsakha, Producer & Founder of X3 Ent & Music and Nawaz Modi Singhania, Executive Producer, Leading Industrialist & Founder of Body Art Fitness Centres & who brought the power team of Shaan, Delsol and Grammy Winner Jason Goldstein together.
Create Music Group India will be handling the digital distribution and monetization of the tracks on all major global platforms.The first single, ‘Bom Billi’ was released on 1 February, and within its first 2 days of release it was so well received that it crossed 1 Million views! You’ll see Shaan teaming up with Nick Rajsakha’s X3 and EEG talent to create ground breaking music with global talent from Delhi, Argentina, and America. Shaan, an award-winning household name amongst Indian fans, with well over 4,000 Bollywood songs to his name, will for first time feature in an East meets West fusion, as the tracks will release in English, French and Spanish, showcasing different styles of Shaan’s unique vocals.
With reggaeton and latin versions to follow over the course of the next 8 weeks, there will be 4 versions along with 4 videos, all shot by an award-winning music director Les Gaddis, based in the US.
The music is the work of the electrifying creative team which includes multi-talented music producer, singer & writer Delsol, along with Grammy winner Jason Goldstein & debuting as a music producer is founder of X3 Nick Rajsakha. The music videos were shot by US based award-winning movie director, Les Gaddis and inspired by Andy Warhol.
Commenting on his latest single, Shaan said, “I’m so excited about Bom Billi. The Dancehall vibe. The Punjabi/ Hindi/English mix. That Earworm Hook. This song will give the audiences a completely different experience, which I am sure they would love. Bom Billi is an international collaboration with Nick Rajsakha’s X3 Ent& it’s Music Team. I thoroughly enjoyed working with the super talented Delsol and the artists and rappers from across the globe.”
Said Nick Rajsakha/ Romain Kapadia of X3 Ent & Media, “It was a pleasure to work with Shaan for the first 5 singles. Our vision and as the Head of X3 Ent & Media, SAAR region, is to create a 360 hub for South Asian music and digital content in North America that serves artistes and creators,and who are producing ground-breaking content and music. X3’s opportunity for distribution, content creation & monetization with Nirvana/Create is an ideal one to strengthen the fabric of music and content creation for South Asians all over the world through Nirvana/Create global distribution network.”
Nawaz says, “Music has always been an integral part of myfitness career & journey at Body Art, with our various group classes being choreographed down to the last groove & beat. My passion has now led me into venturing in to this new role. It was a recipe waiting to happen, & I’m grateful that Nick brought that to pass. I’m very excited about the way the whole project has come together. The team has been fantastic. I might well fancy choreographing fitness routines for my members and followers on these tracks too.”
Nick Romain Jason team says: It was inspiring to work with Shaan and to introduce Delsol. Our team worked to develop a unique tune that will stand out among the popular catalogue of an acclaimed artiste and we are excited to see how fans will receive it. Further, it was refreshing to work with an artiste like Shaan as he’s not only very accomplished but also a humble, down to earth human being.
Said Delsol, “It is an honour for me to be launching with one of India’s foremost and accomplished singers Shaan via X3.This project is a special one for me as I feel like I’m working with the “super trinity”. I’m privileged to work with Bollywood’s amazing vocalist Shaan and present him in a new style. I also got to work with my close friend Nick Rajsakha, producing and creating music with me, and to get on a team with Jason Goldstein, a Grammy Award winner. Ihave been close friends with Nick for over 15 years and not many people know this, but he’s also an amazing musicproducer, with a good ear for sound. I have forced him to co-produce with me and I truly hope that Shaan’s fans appreciate the amazing music created.”
Following the release of Bom Billi, fans can look forward to another release, Alez Alez, planned for late 2022.
Manu Kaushish, President, Create Music Group India and Pinakin Thakkar, Chief Operating Officer, Create Music Group India said, “Digital music consumption has been growing at an exponential rate and today’s audience is looking for music that spans the globe. Shaan is one of the few Indian artistes who has maintained and grown his audience and brand and the great initial response for Bom Billi proves that our global distribution platform combined with good music can accelerate Indie releases.”
Bridging the gap between the cultural confines of East and West, X3 Media & Music is a 360 company: record label, media & merchandising, finance for media, film/ TV production and management firm focused on discovering, nurturing and commercializing the next generation of South Asian talent. X3globalizes Indian entertainment by bridging collaborations with mainstream artists. X3’s team is comprised of music industry veterans, Nick Rajsakha and Jason Goldstein, who have a collective 40+ years in the music business along with Principalpartner Romain Kapadia who brings his experience as a Corporate Strategist with a focus on Venture Capitalist fund raising in the new media and retain business service.
Delsol . A multi- talented artiste discovered and signed exclusively to X3 as a singer, songwriter, music producer based in Washington D.C. Delsol has always had a passion for music.He began remixing at the age of 14, using only his home computer. After purchasing his first pair of turntables at the age of 15 and through encouragement from friends & family, Delsol got into singing and production. Delsol has released countless mixtapes over the years & has honed his musical skills, learning to sing & write songs, play instruments such as the keyboard, guitar, tumbi and algoze, to name a few.
Nick Rajsakha started his career as an entertainment lawyer in New York City. Seeing the opportunity early on to commercialize the growing presence of South Asian media’s influence globally, he has since started investing in Music and Media whilst successfully developing several leading music labels bought out by majors. Working with leading artists such as Sonu Nigam, DJ Clue( Mainstream producer and Co-Founder of Desert Storm records) Dirty Heads(mainstream band) , Rob Basse. JROK the Ghost( ( time Grammy winner and co-producer with Timbalnad (Hip hop Legend), Juelz Santana( Mainstream hip hop star),Naughty boy( Uk South Asian mainstream producer) Mr. Vegas(Mainstream Reggae star) Rouge( UK Girl band). Dr Zeus, Stereo Nation, Dj Sanj, Sukhbir, RDB, AR Rahman, Bally Sagoo, Aftab Shivdasani and Akshay Kumar, amongst many others.
Romain Kapadia has over 20 years of business and entrepreneurial experience across the hospitality, consumer and business services sectors with a focus on fundraising and investments, corporate strategy and operations. Currently, Kapadia is the owner of a vertically-integrated special events company where he manages all aspects of day-to-day operations, including live music engagements, and leads its strategic growth efforts. Additionally, Mr. Kapadia is a Principal at S Group Capital, LLC, a Private Equity Independent Sponsor in New York City focused on acquiring SMEs across the US, where he oversees their current portfolio and heads up origination efforts for new opportunities. Prior to his current roles, Mr. Kapadia was an award-winning fashion entrepreneur, the recipient of over 15 industry awards and global press coverage including L’uomo Vogue, Vogue, GQ, Details, Maxim, WWD, Ocean Drive, etc. to name a few
Jason Goldstein, is a 25 year veteran of the recording and post production industries.
As a Grammy Award winning and eleven-time Grammy nominated engineer/ mixer, he has worked on albums totalling more than $100M in sales (Michael Jackson, Beyonce, JayZ, The Roots, etc) and has collaborated on viral videos surpassing 2B views (SNL Digital Shorts, The Lonely Island). Jason also recorded and mixed the scores and soundtracks for numerous Major Motion Pictures including The Lego Movie and Popstar: Neverstop, Neverstopping and has been nominated for an Emmy and an Oscar for his work with the Lonely Island. In addition, Jason is an Adjunct Professor at NYU’s Clive Davis School of Recorded Music. Collectively, the team has worked with numerous other international celebrities including Jay-Z, Michael Jackson, Jennifer Lopez, Justin Timberlake, Lady Gaga, Adam Levine,Pitbull and Jared Leto amongst many others.
