In recent years, conversations around sustainability have become a mainstay in the fashion world. In the past two years, as the world lives in a pandemic, these conversations have only gotten more prominent. Gen-Z and millennial shoppers in particular are acutely aware of the rising environmental concerns. Gen Zs have increasingly risen to question and seek alternatives from fashion retailers who lack sustainable goals. Young adults between 16-29 have increasingly adopted more conscious, sustainable shopping practices.
A new-age contemporary and sustainable saree brand, Navyasa By Liva, crafted with nature-based eco-friendly fabrics from Liva. These fabrics are made from ethically sourced cellulosic fibers like viscose and modal, which are derived from the renewable wood of eucalyptus, birch, maple or aspen. This makes the sarees soft, breathable, and comfortable.
On the occasion of World Earth Day i.e. April 22, 2022, check what celebs are wearing to make conscious sustainable fashion choices…
Alia Bhatt
Bollywood actress Alia Bhatt, who recently tied the knot with long-time beau Ranbir Kapoor after five years of courtship has made conscious choices when it comes to sustainability. She is seen wearing a sterling silver sari made from recycled nylon waste and repurposed degradable faux leather. Bhatt’s sari is distinctively stylish, to say the least, owing to the metallic sheen which results from the composition of recycled nylon with a metallic parachute.
Kriti Sanon
Actress Kriti Sanon wearing a flowy chiffon saree that was composed of 100% sustainable fibers making it eco-conscious and cruelty-free. The saree too was inspired by tropical flora and fauna and sported a burst of prints and delicate embroidery that evoked joy and sunshine.
Dia Mirza
Actress Dia Mirza, who gave birth to a son in May, opted for a bright yellow saree by designer Archana Jaju for the ceremony which looked absolutely breath-taking. The saree featured hand-painted intricate designs all over it, also known as Kalamkari, and was made out of handwoven silk. This saree is an intricate hand-painted sustainable kalamkari sari on handwoven silk (woven in Benaras) and painted by artisans from Sri Kalahasthi using organic colours
Katrina Kaif
Bollywood star Katrina Kaif had an eco-friendly wardrobe for her movie promotions, Almost all the clothes were bought from ‘The Reformation‘ based in Los Angeles. ‘The Reformation’ is a sustainable fashion brand that up cycles and recycles clothes to make beautiful outfits from them. They make extensive efforts to reduce the overall carbon footprint by using oil based fabrics, dead stock fabrics and repurposed vintage clothing.
Deepika Padukone
Actress Deepika Padukone wearing navyasa by Liva collection which features ethereal prints and chic styles revamping her wardrobe with summer-friendly outfits. As it is important to stay cool, wear breathable clothes and make fashionably favorable choices.
