The Indian pavilion at the European Film Market (EFM) in Berlin, part of the renowned Berlin International Film Festival (Berlinale), is drawing significant attention this year.
Organized by the National Film Development Corporation (NFDC) under the aegis of the Ministry of Information and Broadcasting and the Embassy of India in Berlin, the Bharat pavilion stands as a vibrant showcase of India’s rich film culture, opportunities for international collaboration, and the country’s growing prominence in the global film industry.
The EFM, which runs from 13th to 19th February, serves as one of the most important film markets worldwide, providing a platform for filmmakers, distributors, producers, and other industry professionals to network and explore new business opportunities.
The Bharat pavilion occupies a strategic position right at the entrance of the venue, ensuring high visibility and foot traffic from attendees. Its presence has garnered considerable interest, with a steady stream of visitors eager to explore India’s diverse filmmaking ecosystem.
At the heart of the pavilion’s messaging is India’s evolving film industry and the new filming incentives scheme, designed to attract international filmmakers to shoot in India. This initiative offers enticing benefits, including financial incentives and logistical support, aimed at positioning India as a preferred filming destination. In addition, the pavilion serves as an important touchpoint for promoting the World Audio Visual Summit (WAVES), scheduled to be held in Mumbai in May 2025. Delegates and participants at the EFM are encouraged to register for this high-profile event, which promises to bring together thought leaders from the global audio-visual industry.
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