You know it’s time to showcase your skills because NEXA Music Season 2 is now geared up to seek fresh talents of the country for this season (2). The entries for the season have gone live for all the aspiring singers in the country. Maruti Suzuki India Limited announced the launch of the NEXA Music Season 2 on the 12th of May, 2022, in a splendid event in Mumbai. A first of its kind initiative, NEXA Music is a platform curated to promote aspiring Indian musicians to showcase their talent and create original international global Standard English music.
The jury comprising the biggest Music Icon- A R Rahman, NEXA and Qyuki will shortlist 24 contestants from all the entries received. The selected 24 artists will undergo a mentorship program at the ‘NEXA Music Lab’ to further brush up their singing talent. The original tracks of the shortlisted 24 artists will be professionally reproduced in a music video featuring the artist. Out of the 24 artists, the top 4 will be shortlisted and declared as the Super Winners of Season 2. These artists will get to compose an additional new original English song under the mentorship of the music producers, with a feature in it. Additionally, the winners will stand a chance to perform with AR Rahman in the album ‘Elevate.’
Season 2 of NEXA Music will centre around the pillars of NEXA Music Lounge and NEXA Music Lab to discover and celebrate upcoming artists.
NEXA Music Lounge, The Lounge is headlined by top Indian artists in the English music space. Season 2 will see super winners from Season 1 take the center stage by contributing their original compositions to the NEXA Music Lounge. The super winners of Season 1 who will be headlining Season 2 are Nisa Shetty, Simetri and Heat Sink. They will be accompanied by celebrity artists duo Clinton Cerejo and Bianca Gomes (Shor Police), Uday Benegal, and Monica Dogra under the mentorship of world-renowned music icon A R Rahman. The album name of these marquee songs will be titled “Elevate” which signifies the journey an artist goes through on NEXA Music, which elevates them to the next level both creatively as well as literally.
NEXA Music Lab** NEXA Music Lab will play a key role in Season 2 in attracting and recruiting new emerging talent across the country to participate in this musical journey. The Lab process, from hunt to selection, will also form an episodic show. The 24 shortlisted participants will be mentored by music composers from international music publishers like the iconic Fairwood Music and Konic Records, Turnkey Music and Publishing Pvt. Ltd., and global music icon A R Rahman.
Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “We have a special place in our hearts for NEXA Music. We are excited to begin our country-wide search for fresh, emerging talent for the Second Season of NEXA Music. The chosen artists will have the opportunity to compose original English compositions of global standards under the guidance of prominent musicians and will be able to share them globally. Now that the entries are open to everyone, I wish each participant the best of luck.”
All set to handpick the next winners, A R Rahman said, “By nurturing the next generation of Indian artists, Qyuki and NEXA are creating a much-needed tradition. Shortlisting talents is a challenge in itself because as we all know, India is brimming with aspiring performers, and I can’t wait to hear each one this season.”
Launched in 2015, NEXA is designed to offer a global car buying experience to customers. Every NEXA experience is a testimony to unmatched hospitality, innovative technology and a global lifestyle. With over 407 showrooms across 250+ cities, NEXA is the 3rd largest retail automobile brand (in terms of volume). NEXA persistently stays true to its philosophy of ‘creating the new to inspire the next by providing a premium experience to everyone who enters the world of NEXA. NEXA introduced three experiential pillars which catered to the expectations of the discerning customers; NEXA MUSIC (Creation of New English Music that is Original and Inspiring), NEXA LIFESTYLE (Creation of new lifestyle experiences that are Avant-Garde and Aspirational & NEXA JOURNEYS (Creation of exclusive Journeys that are Unique). NEXA product line-up includes a complete range of premium best-sellers – IGNIS, BALENO, CIAZ, S-CROSS and XL6. Every vehicle in NEXA is curated with the best of technology, design, and features for customers’ delight.
Co-Founded by Samir Bangara, A.R.Rahman and Shekhar Kapur, Qyuki is a data-driven new media company which discovers & invests in India’s most influential creators to help them rapidly grow their audience, create content and launch new IPs. Qyuki has to its name several premium formats like ARRived – a singing talent hunt show with A. R Rahman as a mentor, Jammin’ – a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks – and NEXA Music – a nationwide talent hunt for English-language singers. In Jan 2020, Qyuki created a breakthrough format of fan festival called Epic Fam Jam, which brought together India’s biggest online sensations – in thematic mini-worlds of their own for superfan meetups – topped with incredible live performances. Qyuki also exclusively manages a host of talent across various digital platforms including Youtube, Instagram and Snapchat.
