Ahead of the worldwide release of psychological drama web series ‘Rudra – The Edge of Darkness’ tomorrow, Disney + Hotstar unveiled the title track of the hotly anticipated web series. The title track ‘Inaam’ is sung and performed by multi-platinum singer and businesswoman Ananya Birla.
Adding to Ajay Devgn’s power packed performance as ACP Rudra Veer Singh, the nuanced Hindi track perfectly complements the suspense-packed storyline of the psychological drama web series. The intense lyrics, ominous tones and noir-inspired soundscape lend a hauntingly rousing and captivating vibe to the track. The music video is a depiction of Rudra’s ‘hauntings of the past’ with two parallel story lines as we navigate the complex intricacies of Rudra’s mind and that of the artist.
The six-episode thriller series which is helmed by Ajay Devgn and marks his OTT debut is an adaptation of the Idris Elba starrer British series, Luther. The series dives into the ‘psyche of highly intelligent criminals and the detective who hunts them and whos’ personal life is deeply affected because of his professional calling. The series also stars Esha Deol, Raashii Khanna, Atul Kulkarni, Ashwini Kalsekar, Tarun Gahlot, Ashish Vidyarthi, and Satyadeep Misra in pivotal roles.
Speaking about her OTT debut Ananya Birla expands, “I’ve been an avid fan of the British series Luther and it was such an incredibly enjoyable experience to collaborate on the Indian adaptation Rudra – The Edge of Darkness. In the title track ‘Inaam’, I have tried to embody the emotions and intensity of Rudra’s mind and I hope the viewers enjoy listening to the track. I am super happy with how the music video has come together. It goes seamlessly with the show and is everything that I had envisioned it to be.”
‘Rudra – The Edge of Darkness’ is directed by directed by Rajesh Mapushkar and is produced by Applause Entertainment in association with BBC Studios India. The series will be available on Disney+ Hotstar from 4th March 2022 in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali.
Ananya is an artist and businesswoman. At the age of 17, Ananya started Svatantra Microfin, the youngest and fastest growing microfinance company. Today, Svatantra is spread out over 78,000 villages across 20 states, has a CAGR of 134% (FY15-22), and has impacted over 18 million lives. Svatantra has been a first mover and shaper of the industry by being the first end-to-end cashless organization, and also the first to roll out an extensive customer facing app that is conducive to client social behaviours. The A+ graded organization was awarded the best microfinance organisation of the year and is heading towards an IPO and has been placed in the top 25 best places to work in its segment by globally recognized Great Places To Work 2020. In addition, Svatantra MHFC, her micro housing arm, is the only housing institution to focus on the EWS/LIG segment, and to have a completely branchless model. With a GLP of a billion dollars USD, the Svatantra family is 6500 strong.
Her fuelling passion for design, along with her purpose driven vision to empower local art communities, has given birth to her venture Ikai Asai and what it stands for today. Ikai Asai brings a global contemporary language to Indian crafts, making them a fit for the contemporary twenty first century household.
An alumni of Oxford University, she is also the founder of Ananya Birla Foundation which promotes global understanding and supports programs that build a kinder, happier, equal, stigma free world, where no conversation is taboo and all people are connected to the support they need to lead a fulfilling life.
Earlier in May 2020, the Foundation made its’ first grant to Save The Children India targeting 1 lac individuals, and is currently doing pioneering work in research and intervention designs for mental health in rural India. An ardent advocate for mental health, Ananya is also a National Alliance On Mental Illness (NAMI) ambassador.
With over 400 million streams, Ananya is also India’s biggest selling English language global popstar, and has scaled the charts at home in India as well as overseas. With three back-to-back double platinum selling singles and two platinum selling singles, Ananya is unstoppable. The MTV EMA nominee, began her musical journey at the age of 9 with the santoor, an Indian instrument. A skilled musician, Ananya incorporates her drumming, piano and guitar skills into live performances.
Ananya was voted one of GQ’s Most Influential Young Indians, Miss Vogue’s 28 Geniuses under 28, and has graced the cover of Forbes Women to Watch. Her independently released singles have seen her collaborate with A.R. Rahman for the official Team India Olympic cheer song, landed her on New Music Friday USA, and made her the only Indian to be named as Sirius Hits Artists To Watch Out For among others.
