KH House of Khaddar, a leading sustainable fashion label renowned for its commitment to heritage craftsmanship and eco-conscious practices, is thrilled to announce the launch of its latest collection, Loominaire. This collection epitomizes comfort and boldness, infusing a modern twist into classic suiting to create a perfect harmony of style and ease.
The Loominaire collection draws inspiration from the natural world, with a colour palette that reflects a deep connection to the earth and its surroundings. From the tranquil greens of pine and needle to the organic richness of lilac and chocolate brown, each hue evokes
a specific emotion, resonating with the wearer’s individuality. The bold accents of red and yellow inject energy and vibrancy into the collection, adding a modern dynamism that sets it apart.
At the heart of Loominaire lies the interplay of traditional Khadi fabric with sleek, modern silhouettes, resulting in a harmonious blend of heritage and innovation. Each garment is meticulously crafted with attention to detail, showcasing the exquisite craftsmanship that defines the
KH House of Khaddar brand.
“Loominaire is a celebration of tradition, a symphony of colours, and a statement of individuality,” said Amritha Ram, Creative Director of the label. “We invite our customers to embrace the timeless allure and effortless sophistication of our classic suiting, curated to elevate their style with understated elegance.”
Amritha Ram, a graduate of the Fashion Institute of Technology, is a renowned fashion designer in the Indian film industry. She has donned several hats in her career path including that of a television host, directing and producing onstage dance shows before finding her calling in fashion and has carved a niche for herself in the Indian film industry since the early 2000s. Ms. Amritha started working with Mr. Kamal Haasan in 2018 and the dynamic duo are redefining fashion on their own terms. Together they have conceptualized KH House of Khaddar with Ms. Amritha as the designer spearheading the venture.
Kamal Haasan House of Khaddar is a clothing line of authentic handloom blended with Indian heritage and western designs and silhouettes. The label works directly with the weavers and various craft communities across the state including block makers, printers and G.I.-certified clusters.
Blending western silhouettes with Indian techniques is what sets the brand apart. The label is putting together Khadi outfits that have a refreshing take on what Khadi is usually synonymous with; dull, boring, or just too Indian. Keeping away from traditional silhouettes, the label attempts to bring the fabric into a completely new light that is elegant, majestic yet trendy.
