Indian stand-up comedian Zakir Khan, has recently worked in a collaboration with Set Wet, men’s hair styling brand from the house of Marico, for their #ApniHairStyleHiApniVibeHai campaign. In his unique comic style, Zakir took to Instagram highlighting the importance of hair styling in setting his vibe and urging his followers to treat it as an important part of their grooming regime.
In the video, Zakir Khan humorously shares anecdotes from his own grooming journey, delving into the concept of ‘vibe,’ a term popularized by the Gen Z. With his incredible wit and charm, Zakir builds on this idea, capturing the essence of #SetYourVibe through well-styled hair, which ties back to the brand campaign message of #ApniHairStyleHiApniVibeHai.
Excited about this collaboration Zakir Khan, says, “Looking at hairstyling as an important aspect of my grooming regime only came to me a few years ago, but the confidence it instilled in me has been game-changing, personally for me. Set Wet is synonymous with hair styling for the youth of India and from my personal experience I can tell, taking just a few extra minutes every day to #SetYourVibe can take you very far, give you a lot of confidence and help you leave a lasting impression.”
This exciting collaboration exemplifies Set Wet’s unwavering commitment in driving conversations and narrative on hair styling with the youth in their language. Through his engaging storytelling, Zakir highlights how over the last 3 years he has seen the impact that focusing on hairstyling has had on his life and has thus become an integral part of his grooming routine.
The video featuring Zakir Khan is just one component of Set Wet’s comprehensive 360-activation plan designed to inspire the youth to start styling their hair and set their vibe.
Set Wet, a brand of Marico Limited, is India’s leading hair styling brand that offers a wide range of grooming products for men. With a focus on innovation and quality, Set Wet empowers individuals to express their unique style and personality through their hair.
Marico is one of India’s leading consumer products companies, in the global beauty and wellness space. In FY 2022-23, Marico recorded a turnover of USD 1.2 billion through its products sold in India and chosen markets in Asia and Africa.
Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Mealmaker, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Just Herbs, True Elements and Beardo. The international consumer products portfolio contributes to about 23% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus.
