Shakira’s highly anticipated performance, live from Madrid, on Saturday, October 3 was the most viewed livestream performance by a female artist on Amazon Music to date тАФ breaking all previous records and marking a historic moment for both the streaming service and Latin music.
The October 3 performance, which was streamed on Amazon Music, Prime Video and Twitch, was broadcast from the final city of Shakira’s Las Mujeres Ya No Lloran World Tour, at her ES Latina European Residency in Madrid. The record-breaking broadcast is the centerpiece of The Women Shaping Latin Music, the 2026 edition of Amazon Music’s annual Music Connects Us campaign celebrating the artists, sounds and cultural movements shaping Latin music. This year’s program honors the women who paved the way, celebrates those moving music forward today and creates opportunities for those who come next, launching comprehensive initiatives in education and commerce that carry the message beyond the concert.
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