Mumbai, January 22 2026: After more than two decades at the forefront of India’s and the global sports digital ecosystem, Sportz Interactive today announced its new corporate identity as SI – a streamlined brand that reflects the company’s evolution from a digital solutions provider into a global enterprise partner, maturing alongside an industry that now demands seamless integration between world-class content and high-performance technology.
For over 24 years, SI has worked closely with some of the most influential organisations in Indian sport, partnering with bodies such as BCCI, ICC, and supporting major leagues including the Indian Premier League (working with 7 out of 10 IPL teams), Pro Kabaddi League (PKL), Women’s Premier League (WPL), ILT20, and the ISL. In parallel, SI has played a key role in growing global sports brands in India, helping organisations such as the National Basketball Association (NBA) and Ultimate Fighting Championship (UFC) build deeper fan affinity through localisation, content, and platform-led engagement.
At the centre of this evolution is FanOS – The Fan Engagement Operating System For Sports Organisations. Built on long-term partnerships across federations, leagues, franchises, broadcasters, and media platforms, FanOS brings together SI’s capabilities across Data, Experiences, and Activations into a modular ecosystem that enables consistent, scalable fan engagement across platforms, seasons, and audience segments. Built on a Customisable Off-The-Shelf (COTS) model, FanOS balances enterprise reliability with the flexibility required to deliver premium, fan-first experiences.
“Built on our 24-year legacy in India, FanOS introduces a vertical stack of productized offerings designed to help leagues, federations, franchises, and brands ‘win off the field’ through an always-on digital strategy. By combining enterprise-grade infrastructure with tech-enabled content creation, we solve for the unique seasonality of the Indian market, ensuring fans stay engaged 365 days a year. This is our stake in the ground to professionalize the ecosystem as we collectively build toward India’s Olympic and global sporting aspirations.” – Siddharth Raman, CEO at SI.
As the industry has evolved, so too has SI’s role within it. Sports organisations in India are no longer experimenting with digital engagement; they are managing millions of fans, operating across platforms, capturing first-party data at scale, and increasingly linking engagement directly to commercial outcomes. The transition from Sportz Interactive to SI reflects this shift – from a solutions-led services partner to a structured, enterprise-grade fan engagement partner.
As part of this evolution, SI is making a concerted effort to ensure that the digital tools trusted by the world’s biggest leagues are accessible to the entire sporting ecosystem. While SI continues to partner with tier-1 global organisations, the new identity also signals a long-term commitment to tier-2 and tier-3 entities – including emerging leagues, state associations, and niche sports, many of whom have historically found enterprise-grade technology out of reach.
About SI:
SI (formerly Sportz Interactive) is the leading sports technology partner for leagues, teams, federations, broadcasters, and media companies worldwide. With 24 years of engineering pedigree, SI specialises in creating scalable, enterprise-grade digital products that turn fan engagement into measurable commercial value. SI works with world-renowned sporting organisations, leagues, and franchises across India and globally – including the BCCI, ICC, Pro Kabaddi League, WPL, ILT20, 7 out of 10 IPL teams, the NBA, UFC, Google, Amazon Prime Video, and more.
Through FanOS: The Fan Engagement Operating System for Sports Organisations, SI provides a portfolio of productised solutions built specifically for the sports industry, through a suite of flexible, independent modules across Data, Experiences, and Activations that are designed to run as a complete ecosystem, or seamlessly plug into existing workflows.
SI doesn’t just build fan experiences; we ensure sports organisations operate like scalable, data-integrated enterprises pioneering the future of sports fandom.
For more information, please visit sportzinteractive.net/fanos and follow SI on LinkedIn.
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