I am woman, I am fearless
I am sexy, I’m divine
I’m unbeatable, I’m creative
… these magical lyrics of the song ‘I am Woman’ sung by Emmy Meli, resonate with every modern Indian woman. On the occasion of Women’s Day, the women in fashion talk about Who is the Modern Indian Woman and what’s it like designing for her. Here’s what they have to say:
‘Fashion is a mix of fun and functionality for the modern Indian woman’: Eishita Puri, Eurumme
Jewellery is a reflection of one’s inner self, and keeping that in mind, we offer something for every woman. It’s a privilege and a constant learning process to be creating jewellery for the many moods of the ever-evolving modern Indian woman.
Her approach to fashion is a mix of fun and functionality.
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The modern Indian woman is open to trying new things: Mansha Mittal, MNSH
I truly believe that every woman is multi-faceted and MSNH offers a versatile collection that caters to her every mood with style and elegance. The modern Indian woman is open to experimenting. It’s encouraging to design for them because they are open to trying new things. It’s a great time to be a part of the fashion industry.
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For the woman of today, fashion is far beyond only looks: Ridhi Mehra
For a woman, everywhere in the world, every day is an opportunity to break-free from norms, submission and anything that holds her back. Fashion is an outlet that allows this catharsis and I feel proud to be a part of it. Women in fashion are a movement towards changing the narrative from that of oppression and inequality to empowerment and liberty in thought and action. For the woman of today, fashion can be many things from a medium of expression to a source of empowerment. It’s far beyond only looks and more inclined to her whole self and her journey in achieving it.
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The modern Indian woman wants to wear her personality on her sleeve: Esha Bhambri, House of Fett
The modern Indian woman wants to wear her personality on her sleeve. The diverse culture and personalities of the Modern Indian woman encourages us to create collections to dress up fashion forward women in their own individualistic outlook.
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The modern Indian woman is independent: Awigna by Varsha & Rittu
The modern Indian woman is someone who is independent and has a voice of her own. She knows what she likes and dislikes. And that’s a challenging aspect for any fashion brand. At Awigna, we cater to such challenges and create something beautiful that celebrates women who love classics and those who keep up with trends. For the modern Indian woman, we ensure we create a balance and meet the best of both worlds.
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The modern Indian woman knows what she wants and isn’t afraid to explore: Sarika Kakrania, Pink City by Sarika
There are major mindset shifts in Indian Fashion, thanks to the modern Indian woman. The modern Indian woman is not limited to the youth anymore. The young girls push their mothers and mothers-in-law as well to shed their inhibitions and push the boundaries of conventional festive wear. The women of today are excited to explore options rather than sticking to the basics, in terms of silhouettes, infusion of modern in the desi and textures too. The canvas of creativity has stretched beyond the safe options, and designing is so much more exciting when clients are open to testing new waters, age no bar! The modern Indian woman knows what she wants and still she isn’t afraid to explore what’s out there.
