Nestasia, a D2C online home decor and lifestyle brand, conducted an ‘Arom-antic’ survey among 5000 Indian millennials from cities including Chennai, Bengaluru, Hyderabad, Kolkata, Mumbai and New Delhi. The aim was to understand how coffee has played a significant role in kindling the idea of “love” and assess if gifts do play a significant role in celebrating this day of love.
Commenting on the survey, Aditi Murarka Agarwal, Co-founder, Nestasia said, “Coffee makes the world go round, and so does love. The love affair between coffee and mug is not something you can compete with. Mugs have a special place in people’s lives – in fact as per our data, we sold over 40,000+ mugs just in the last one/ two years. It is therefore not surprising to see that over 69% of the respondents own an average of 5-10 mugs each! But what’s interesting is that 48% said that it is the mug that influences their choice of drink.
Key highlights from the survey include:
LOVE AFFAIR WITH THE MUG!
· A whopping 69% of people carry their drink while commuting.
· 69% of the population owns an average of 5-10 coffee mugs while 31% have more than 10 mugs.
· 29% of the population buy coffee mugs once in 2 months while 71% take more than 2 months to invest in a new mug.
MUG INFLUENCES THE CHOICE OF DRINK
· 48% of people think that the cup they drink does influence their choice of drink
A CLASSIC GIFT ON VALENTINE’S DAY
· 34% of people have gifted their partner a coffee mug
COFFEE DATES ARE STILL A TIMELESS CHOICE
· 40% of people had a first date with their partner over a cup of coffee
· 60% of people prefer coffee over tea while they go out with their significant other
INTIMATE YET COMFORTING CHOICE
· 58% wants to have a cup of coffee all by themselves while 42% love to have it with their partner
IS THERE ANYTHING LIKE TOO MUCH COFFEE?
· Of those who chose coffee over tea, 14% of respondents prefer to have 100 ml of coffee every day while 29% prefer 200 ml and 12% prefer 300 ml of coffee; while 45% well, would prefer all of it.
SOME ALONE TIME FOR THE WIN!
· A whopping 41% will be celebrating the day all by themselves
· 39% of the respondents plan to celebrate valentines day with their significant other and friends
· 10% of the respondents plan to be at work and the remaining
