HL: Artisteverse partners with iconic folk-rock band Indian Ocean
Metastar Media, a Web3 media tech start-up using
Web 2 + Web3 technologies and 3D Immersive experiences, was
set up with the goal to create an artiste-first ecosystem that allows both
independent artists and their communities to thrive.
A disruptive idea, Metastar Media’s Artisteverse seeks to leverage
cutting-edge immersive technologies and Web3 innovations to address the
gaps of traditional digital platforms. Imagined as a ‘Direct to Fan’ platform
to help artistes better engage and monetize their core fan base, Artisteverse
provides artists a custom-designed platform that amalgamates
streaming, e-commerce, fan engagement, online arts education and
metaverse experiences.
For the latest iteration of a fully immersive and interactive 3D
metaverse platform under Metastar’s Artisteverse, the startup has
partnered with legendary folk rock band Indian Ocean – marking the
platform’s first foray with a band – to trace the iconic ensemble’s journey
over the last 35 years since its inception in 1990.
Available from November 1, on Indian Ocean’s Artisteverse, fans now have
access to a repository of documentaries streaming exclusively on the
platform alongside never-heard-before stories about the band
members, exclusive merch to buy alongside limited edition art
inspired by the band’s music.
“Indian Ocean are true pioneers in every sense and the fact that they are
still going strong after 35 years is testament to their ability to appeal to
music lovers across generations and their amazing connection with them.
We wanted to take that relationship to the next level,” says Metaverse
founder Shatadru Sarkar.
“With their Artisteverse platform, fans of the band will be able to take a
deep dive into their journey and rich legacy like never before, and literally
immersive themselves in everything that is Indian Ocean,” Sarkar adds.
Early adopters of this idea and technology include multi-percussionist and
music director Bickram Ghosh, singer and performer Manasi Scott, sitar
maestro Purbayan Chatterjee and one of India’s foremost dancer-
choreographers Priyadarsini Govind.
35 Years of Indian Ocean in the metaverse
One of India’s most popular bands, Indian Ocean has bridged the chasm
that limits most independent musicians. Their politically-informed and
emotionally-charged music warmed the hearts of fans and reached the ears
of Bollywood filmmakers to soundtrack their stories.
Known for their unique blend of Indian traditional music with rock, jazz,
and other genres, they have created a unique voice and with soul-stirring
hits like ‘Kandisa’, ‘Bandeh’ (Black Friday, 2004), ‘Ma Rewa’ and ‘Tu Kisi
Rail Si’ (Masaan, 2015), the band has built up a dedicated fan base across
age groups.
The Indian Ocean Artisteverse is a chronicle of the band’s journey as they
have changed and adapted through more than three decades in the music
industry.
The band’s personality and persona are reflected in this virtual world,
which will serve as an innovative and interactive space for their fans to
connect, learn and be privy to exclusive content.
The current band members, Amit Kilam (drums, percussion, vocals), Nikhil
Rao (lead guitar), Rahul Ram (bass guitar), Himanshu Joshi (vocals) and
Tuheen Chakravorty (tabla and percussion) share anecdotes and stories
behind the band’s music and albums as well as share knowledge in the form
of masterclasses. The platform would also allow superfans special access to
new music and listening sessions.
“We had a lot of fun putting together things about ourselves – some of
which even we didn’t know – and some questions which we explored and we
would love people to come in and find out more about all aspects of the
band,” says Rahul Ram, one of the founding members of the band. “You can
hear our music repeatedly on any platform, you can watch a concert but
that goes by in a flash but here in our direct-to-fan artisteverse, you can
immerse yourself in the world of Indian Ocean,” he adds.
“A journey of 35 years is not possible without the support of our incredible
fans, and we wanted to create a space where we can give back to our fan
community,” says Amit Kilam, who has been a part of the band since 1994,
adding, “Our Artisteverse is an immersive and interactive format that will
make it more interesting and engaging than typical social media platforms.
And it’s where fans can enjoy access to exclusive music, merchandise, NFTs
and new videos.”
Indian Ocean’s Artisteverse is now live on and will be showcased during the
ongoing Indian Ocean tour.
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